25 Post-Purchase Survey Questions for Shopify Stores

Useful post-purchase survey questions ask about an experience the customer has already had and help you make a specific decision. Immediately after checkout, ask about discovery, purchase motivation or checkout ease. Save delivery, sizing and product-quality questions for customers who have received and used the product.

The 25 questions below are starting points you can adapt. Choose one primary question, then add a follow-up when the detail will help. The example answer choices are illustrative, not a validated questionnaire or a promise of a particular response rate.

With OrderSurvey, you can publish questions on Shopify's Thank you and Order status pages. See the walkthrough or install OrderSurvey and follow the setup steps below.

Choose the question for the moment

OrderSurvey's page blocks do not wait for verified delivery or schedule post-delivery emails. Selecting the Order status placement alone will not make a product-use question timely.

Before choosing a question, finish this sentence: “We will use the answer to decide…” That might mean revising a size guide, investigating an unfamiliar discovery source or clarifying shipping information. If no decision follows, leave the question out for now.

Once you have chosen your questions, use the question-order guide to decide which comes first and place conditional detail after its source.

Questions to ask after checkout

Discovery: learn how buyers found you

1. How did you first hear about our store? Use single-select. Example choices: Instagram, a search engine, a creator, a friend, another source, and I don't remember. Include sources you want to learn about, even if you don't pay for them.
2. Where were you when you saw the mention that brought you here? Use single-select or dropdown when you have clear, distinct choices. Include Other and I don't remember; this asks about a remembered touchpoint, not necessarily first discovery.
3. Which creator, podcast or account mentioned us? Use short text as a conditional follow-up for the relevant source. Ask for a name, not a private conversation.
4. Had you heard of our store before today? Use single-select: Yes, No, Not sure. Compare the answers with discovery sources without treating familiarity as proof of a previous order.
5. What prompted you to visit today? Use single-select. Example choices: I needed a product, I saw a recommendation, I received a message, I was browsing, Other. Adapt the choices to your research question.

Keep first discovery separate from the last touchpoint or the reason to buy. Customer recall can complement other measurement, but it does not prove which channel caused a sale. The discovery answer-options guide explains overlapping choices and useful follow-ups.

Purchase motivation: understand the decision

6. What was the main reason you chose this product? Use single-select when you need one main driver, or multi-select when several reasons are useful. Example choices: Features, Price, Design, Recommendation, Availability, Other.
7. What nearly stopped you from placing this order? Use single-select with Nothing and Other included. Example concerns might be sizing information, delivery timing, price or uncertainty about the product.
8. Which other product or store did you consider? Use optional short text. Let customers skip it when they did not compare alternatives.
9. Was there information you wanted but couldn't find? Start with Yes / No / Not sure; show an optional text follow-up for Yes.
10. Who is this order for? Use single-select with choices for Myself, Someone else, Both, and Another purpose. The gift-purchase survey guide shows how to follow up without assuming every order has one recipient.

These answers describe respondents who completed an order. They do not tell you why visitors who abandoned checkout left.

Checkout experience: find concrete friction

11. How easy was it to place your order? Use a rating with clear endpoints, or labeled single-select choices from Very difficult to Very easy. This is an ease question, not NPS.
12. Was the delivery estimate clear before you paid? Use single-select: Clear, Partly clear, Not clear, I didn't look for it. This assesses the information shown, not actual delivery performance.
13. Were the available payment options suitable for you? Use Yes / No / Not sure, with an optional follow-up asking what was missing.
14. How confident were you that you selected the right size or variant? Use labeled single-select choices. This measures confidence before use; it does not establish actual fit.
15. What would have made choosing or ordering easier? Use optional long text when you need an explanation in the customer's own words.

Ask one thing at a time. A question about both checkout speed and delivery cost is hard to interpret when the customer feels differently about each. Pew Research Center's survey-question guidance explains how wording, answer choices and question order affect responses.

Future interest: explore without promising behavior

16. Which product category would you like us to add? Use single-select or multi-select with categories you are considering and an Other option.
17. Would a subscription option interest you for this product? Use Yes / No / Maybe / Not applicable. An answer expresses interest; it is not a subscription or purchase commitment.
18. When might you need to order this type of product again? Use ranges appropriate to the product, plus Not sure and This was a one-time purchase. Treat the result as an expectation, not a reorder forecast.
19. What would be the main reason to shop with us again? Use single-select or optional short text. Keep choices relevant to the decision you intend to make.
20. Is there anything else you would like us to know about this purchase? Use optional long text. Give this space only if someone on your team will read it.

Use your normal subscription and marketing-consent workflows for sign-ups. These research answers do not enroll customers in campaigns or update their Shopify email-consent status.

Questions to save for after delivery and product use

These five examples require experience with the item. OrderSurvey's online page placements do not verify that experience, so use a separately verified process if you need a delivery-based audience.

21. How does the fit compare with what you expected? Use single-select: Smaller than expected, As expected, Larger than expected, Not applicable. Adapt “fit” to the product rather than asking every buyer about sizing.
22. How closely did the product match its description? Use clearly labeled choices and an optional explanation. Ask about the received item, not a prediction made at checkout.
23. Did your item arrive in the condition you expected? Use Yes / No / Not applicable, followed by optional detail. Provide a visible support route separately when customers need help.
24. How satisfied are you with the product after using it? Use a labeled satisfaction scale and specify the experience or period being assessed.
25. How likely are you to recommend our store to a friend or colleague? Use the NPS question type on a 0–10 scale, with an optional “What is the main reason for your score?” follow-up. Read the Shopify NPS guide for scoring and timing limits.

A repeat-purchase-intent question is not NPS merely because it uses numbers. Keep recommendation, satisfaction and ease results separate in reporting.

Build a short survey in OrderSurvey

OrderSurvey supports single-select, multi-select, dropdown, short text, long text, rating and NPS questions. Use fixed choices when you have meaningful options to count; use text when you need customers to describe something you haven't anticipated.

For a main reason, ask for one answer. For several relevant influences, allow multiple answers and keep answering-order counts separate from selection counts. The single-select vs. multi-select guide includes a worked example and explains why percentages can total more than 100%.

A practical starting survey is:

• Primary question: “How did you first hear about our store?”
• Conditional follow-up: When the answer is A creator, ask “Which creator or account?”
• Optional detail: For Other, ask “Where did you hear about us?”

Preview every branch, including answers that should skip a follow-up. Keep participation voluntary, avoid leading wording, and include an uncertainty option when needed. The branch-testing checklist covers changed answers and boundary cases.

Then publish it:

1. Create the questions in OrderSurvey and choose the audience and page placements.
2. Enable the survey. For a discovery question, consider First orders only if that audience matches your research.
3. In Shopify's checkout and accounts editor, add and save the OrderSurvey block on each selected page separately.
4. Use a development store or an approved test order to confirm the displayed question, branch behavior and saved response. Keep deliberate tests separate from your business results.

Thank you and Order status UI extensions are available on Shopify Basic or higher. Installing an app does not place its blocks automatically; see Shopify's checkout-app instructions and our Thank you setup guide.

First/repeat targeting on Order status relies on the classification recorded by the Thank you block. Older or unclassified orders can remain hidden from those targeted surveys. Use All orders when that broader audience fits your question.

Review the answers and decide what to change

Open Analytics for the dashboard and Responses for saved answers. Record the question, audience, page placement, date window and answer count when comparing results. Read relevant follow-ups before assigning a category to a text answer.

With Unlimited CSV export, filter to the question you are analyzing. A multi-question survey produces multiple question-and-answer rows; those are not multiple buyers. A shift in the answer mix after changing the choices is not automatically a change in customer behavior. Use the question-change guide to keep comparisons interpretable.

Free includes dashboard analytics, conditional branching and 100 submitted survey responses across the store per rolling 30 days. Unlimited is $24 USD/month for unlimited responses, CSV export and configured low-NPS webhook alerts. Alerts apply to qualifying saved NPS answers when configured on Unlimited; ordinary ratings or text answers do not trigger them. See current pricing.

Install OrderSurvey and build your first survey, or book personal setup help to check the questions, both page placements and the first saved response together.

Questions for the next merchandising meeting

If a bundle is selling, find out which item made the bundle worth buying. If people are choosing a different size or color to get something in stock, the stockout substitution poll gives the inventory team a way to record that switch. For gift orders, the gifting services poll helps choose between an easier exchange, a gift message, and better packaging.

Frequently asked questions