OrderSurvey

Field notes on customer feedback

Guides on post-purchase surveys, marketing attribution, and NPS for Shopify stores, written for operators, not theorists.

Buyer's Guide

Best Shopify Post-Purchase Survey Apps: How to Choose

A practical buyer's guide to post-purchase survey apps for Shopify, the criteria that actually matter, the main options in the category, and how to match a tool to your needs.

4 min read

Shopify How-Tos

In-Store Feedback: Running Surveys on Shopify POS

How to collect customer feedback at your retail counter with Shopify POS surveys, what to ask in person, how it works, and how to unify online and in-store data.

4 min read

Attribution

The "How Did You Hear About Us?" Survey: A Complete Playbook

Why the 'How did you hear about us?' survey beats pixel attribution after iOS 14, the answer options to use, and how to turn responses into real channel ROI.

4 min read

Post-Purchase Surveys

Post-Purchase Surveys for Shopify: The Complete Guide

What post-purchase surveys are, why they work, where to place them on Shopify, and how to turn the answers into fewer returns and smarter marketing spend.

6 min read

Strategy

Voice of Customer for Ecommerce: Building a Survey-to-Action Loop

A voice of customer ecommerce loop turns survey responses into action. Learn how to collect, route, act, and close the loop every week.

7 min read

Strategy

Survey Segmentation: Targeting by Order Value, Product, and Customer Tag

Survey segmentation gets you sharper answers. Target Shopify post-purchase surveys by order total, products, tags, country, and currency with OrderSurvey.

7 min read

NPS & CSAT

How to Calculate NPS: Formula, Worked Example, and Pitfalls

Learn how to calculate NPS with the promoters-minus-detractors formula, a full worked example, common mistakes to avoid, and how to automate it.

7 min read

Shopify How-Tos

How to Run a Checkout Survey Without Slowing Down Your Store

Add a checkout survey without hurting conversion. Use post-purchase placement, native extensions, and short non-blocking questions that keep checkout fast.

8 min read

Strategy

How to Reduce Returns With Post-Purchase Surveys

Returns crush ecommerce margins. Learn how post-purchase surveys help you reduce returns ecommerce-wide by fixing fit, sizing, and PDP gaps at the source.

8 min read