Shopify Thank You vs Order Status Surveys: Which Page to Use

Use a Shopify Thank you page survey for questions about discovery and the purchase just completed. Use an Order status survey for questions a returning visitor can answer about that order. You can place the same survey on both pages, or use different surveys when you have two distinct research questions.

The important limit: visiting the Order status page does not prove that a parcel has arrived or a product has been used. OrderSurvey's current page blocks do not wait for delivery. Choose the question based on what the buyer can know, rather than assuming the page provides a later research milestone.

How the two pages differ

The Thank you page appears after checkout. It is a useful place to ask how a buyer found the store, what they were trying to buy, or what nearly stopped the purchase. A returning customer can also see this page after a new order; the placement does not mean every respondent is a first-time buyer.

The Order status page lets a customer revisit an order. Shopify can link to it from order confirmations, and it can show an order before shipment as well as during or after delivery. See Shopify's explanation of order status pages.

Both pages need their own saved OrderSurvey block in Shopify's checkout editor. These extensions are available on all Shopify plans except Starter; the Plus restriction for earlier checkout steps is separate. Shopify documents that distinction in its checkout customization overview.

Choose a placement by the question

These are suggested research designs, not measured response-rate results. For more wording options, see the post-purchase survey question examples.

An NPS question on either page measures willingness to recommend at the moment it is answered. It does not establish that the person has received or tried the product. Keep the audience and timing consistent when comparing scores, and use the NPS, CSAT and CES guide to choose the appropriate measure.

Option 1: offer one survey on both pages

This can work when a question stays useful on a later visit. For example, a short discovery question might be available after checkout and when an unanswered buyer returns to the order.

1. Create one survey and select Thank you and Order status under Display on.
2. Choose the audience, check the schedule and targeting rules, then enable and save the survey.
3. Open the active checkout configuration in Shopify. Add and save the OrderSurvey block separately on Thank you and Order status.
4. Verify that the intended survey appears on both pages for an eligible order.

The same survey is not collected twice for the same order. After a response is saved, that survey's completion state appears on a revisit, including on the other page. This does not prevent a customer from answering for a different order.

If you need independent submission tests on both placements, use separate approved test orders. Keep the test references so those answers can be excluded from customer reporting. Follow the Thank you setup guide and Order status setup guide for the page-specific checks.

Option 2: ask a different question on each page

Use separate surveys when each answers a distinct question. An illustrative configuration is:

• Survey A, Thank you only: “How did you first hear about us?” with an optional relevant follow-up.
• Survey B, Order status only: “Is there anything about this order you need help understanding?” with an optional text answer.

Separate surveys have separate response records. A buyer can answer both for one order, so adding their response counts does not produce a count of unique customers or orders. Keep the survey and placement identifiable when reviewing the answers.

Check priorities and any default survey if more than one enabled survey could match a page. Verify the actual survey shown; selecting a placement alone does not guarantee that a particular survey wins selection.

Do not describe the second survey as a delivery follow-up unless you have established that the respondent experienced delivery. OrderSurvey does not send scheduled post-delivery email or SMS surveys.

Check targeting before launch

Online rules can use order value, item quantity, products or variants, shipping country and currency when that context is available. Existing customer-tag targeting is unavailable on these checkout pages. Applying a tag after a response is a different capability.

For first-order or repeat-order targeting, OrderSurvey records the order classification from the Thank you block. The Order status block needs that previously recorded classification; an older order with unknown classification does not match either restricted audience. Add and verify the Thank you block too, or use All orders when it fits the question. See the survey targeting guide.

Shopify POS is a separate workflow. Staff open the survey action after a sale. Use an all-orders survey without order targeting rules; OrderSurvey does not target or report POS responses by physical store location. Follow the POS survey guide for its specific capabilities.

Review the answers and choose a next action

Open Analytics in the app menu for the dashboard, and Responses for individual answers. The dashboard remains available before the first response, with setup guidance above it. Review a specific survey and time period, then choose an issue to investigate, such as a missing order-information link or a repeated checkout question.

Free includes unlimited surveys, conditional follow-ups, targeting rules, analytics and response review, with 100 submitted responses across the store per rolling 30 days. The allowance is shared across surveys and placements. Unlimited is $24 USD per store per month for unlimited responses, CSV export, configured low-NPS webhook alerts and priority support. Low-NPS alerts do not make an Order status response delivery-verified. See the current plans.

Install OrderSurvey, follow the product walkthrough, or book personal setup help to choose a question and verify both placements.

Frequently asked questions