OrderSurvey

Field notes on customer feedback

Guides on post-purchase surveys, marketing attribution, and NPS for Shopify stores, written for operators, not theorists.

Shopify How-Tos

Shopify Order Status Page Surveys: A Setup Guide

Set up an order status page survey on Shopify in minutes. The best questions, targeting rules, and how to act on responses, with no code.

7 min read

NPS & CSAT

NPS vs CSAT vs CES: Which Customer Metric Should You Track?

NPS vs CSAT vs CES, explained for Shopify stores. What each metric measures, when to use which, and how to run them post-purchase without slowing checkout.

7 min read

Post-Purchase Surveys

How to Boost Post-Purchase Survey Response Rates

Practical tactics to raise your post-purchase survey response rate on Shopify: in-context placement, one-question surveys, timing, and smart incentives.

8 min read

Attribution

15 "How Did You Hear About Us?" Answer Options (and How to Use Them)

A copy-paste list of 15 how did you hear about us options, plus rules for picking the right ones and turning the write-ins into real channel decisions.

7 min read

NPS & CSAT

What's a Good NPS for Ecommerce? Benchmarks by Category

What counts as a good NPS ecommerce score? Benchmarks by category, why they vary, and how to set a baseline that actually means something.

8 min read

Attribution

Marketing Attribution After iOS 14: Why Surveys Beat Pixels

iOS 14 broke pixel tracking. Learn how a post-purchase attribution survey recovers the channels your ad platforms can no longer see, including word-of-mouth.

7 min read

Shopify How-Tos

How to Add a Survey to Your Shopify Thank-You Page (No Code)

Learn how to add a survey to your Shopify thank you page with no code: pick the question, target the right orders, and review responses in minutes.

7 min read

NPS & CSAT

NPS Follow-Up Flows: Turn Detractors Into Repeat Customers

A practical NPS follow up playbook for Shopify: branch on low scores, alert your team, close the loop, and measure recovered revenue.

8 min read